Privacy Policy

Last updated: 10 September 2026

This Privacy Policy explains how EMOVELLA (“Emovella”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our online store, purchase our products, contact us or otherwise interact with our services (collectively, the “Services”).

Emovella operates an online store powered by Shopify.

For the purposes of applicable data protection laws, the business operating Emovella is responsible for the processing of personal information described in this policy, except where another organisation acts as an independent data controller.

Business name: EMOVELLA

Customer support and privacy enquiries: support@emovella.store

Please read this Privacy Policy carefully to understand how we handle your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal obligations or regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our website and revise the “Last updated” date.

Where required by applicable law, we will provide additional notice or request your consent before introducing significant changes to how we process your personal information.

How We Collect and Use Your Personal Information

We collect personal information when you interact with our website, place an order, create an account, contact our support team, submit a review, request a refund or use other features of our Services.

We also receive certain information automatically through your use of our website and, where applicable, from service providers that help us operate our business.

The personal information we collect depends on how you interact with us and which features you choose to use.

We use personal information to:

• Process and fulfil customer orders.

• Arrange delivery of purchased products.

• Provide order confirmations and delivery updates.

• Manage returns, refunds and guarantee claims.

• Respond to questions and provide customer support.

• Maintain and improve our website and customer experience.

• Protect our customers and business against fraud and unauthorised activity.

• Comply with applicable legal and regulatory obligations.

• Send marketing communications where permitted by law.

• Understand how customers interact with our website, subject to applicable cookie and privacy requirements.

We collect and use personal information only where we have an appropriate legal basis and where the processing is necessary for the relevant purpose.

What Personal Information We Collect

Information You Provide Directly

Depending on how you use our Services, we may collect:

Contact information

Your name, email address, telephone number, billing address and delivery address.

Order information

Details of the products you purchase, order numbers, order dates, purchase amounts, delivery information, payment confirmation and order history.

Account information

If you create or use a customer account, we may process the account details required to manage it, including login-related information handled through Shopify or an applicable account provider.

Shopping information

Products you browse, add to your basket, purchase or save, together with size selections, product preferences and other information you voluntarily provide.

Customer support information

The information you provide when contacting us, including enquiries, emails, order problems, product feedback and return requests.

Reviews and feedback

Reviews, ratings, comments, photographs or other content that you voluntarily submit through our website or an associated review service.

Marketing preferences

Your choices regarding email marketing, text messages, advertising preferences and other communications, where these services are offered.

You may choose not to provide certain information. However, some information is necessary to process an order, deliver products, respond to an enquiry or provide a requested service.

Information Collected Automatically

When you visit our website, we or our authorised service providers may automatically collect information such as:

• Your IP address.

• Browser type and version.

• Device type and operating system.

• Approximate location inferred from technical information.

• Pages visited and products viewed.

• Time spent interacting with our website.

• Referral sources and website navigation.

• Shopping basket activity.

• Cookie identifiers and similar technical information.

We may use cookies, pixels and similar technologies to collect this information, subject to applicable consent requirements.

Information We Receive from Third Parties

We may receive personal information from organisations that help us provide our Services.

These may include:

• Shopify, which provides our ecommerce platform and related store functionality.

• Payment service providers, which securely process payments and provide transaction confirmations.

• Delivery and fulfilment providers, which help us prepare, dispatch and deliver orders.

• Customer support providers, which help us manage enquiries and service requests.

• Review platforms, where customers choose to submit product feedback.

• Analytics and advertising providers, where their services are enabled and permitted by your privacy preferences and applicable law.

• Fraud prevention and security providers, which help identify suspicious transactions and protect our Services.

We use personal information received from third parties in accordance with this Privacy Policy and applicable data protection laws.

90-Day Money-Back Guarantee and Refund Information

Emovella offers a separate 90-Day Money-Back Guarantee, subject to the terms of our published Refund Policy.

Our guarantee concerns customers who use the Emovella Easy-Off Sculpting Bodysuit during the 90-day trial period and do not achieve the specified 5cm waist measurement reduction, subject to the applicable guarantee requirements.

If you contact us about a guarantee claim, refund or return, we may collect information necessary to review and process your request.

This may include:

• Your name and contact details.

• Your order number and proof of purchase.

• Your purchase and confirmed delivery dates.

• Details of your refund or return request.

• Information about your use of the product that you choose to provide.

• Relevant waist measurements or photographs, if supplied as part of a guarantee enquiry.

• Correspondence relating to the claim.

• Information necessary to arrange and confirm the return of the product.

We use this information to assess eligibility, communicate with you, process approved refunds, maintain appropriate transaction records and resolve disputes.

We will seek to collect only the information reasonably necessary for these purposes.

Privacy of body measurements and photographs

We recognise that information about body measurements and personal photographs may be sensitive.

We will not use information submitted specifically for a guarantee claim to advertise to you or publish your photographs or measurements without an appropriate separate legal basis or permission.

If information submitted as part of a claim reveals health information or otherwise qualifies as special category personal data, we will process it only where an additional lawful condition applies, including obtaining explicit consent where required.

Please do not send medical records or unnecessary health information when making a refund request.

Information relating to guarantee claims will be retained only for as long as reasonably necessary to assess and resolve the claim, comply with applicable legal requirements and address potential disputes.

Providing additional personal information for our voluntary guarantee does not affect your statutory consumer rights.

For the conditions governing refunds and product returns, please refer to our separate Refund Policy.

How We Use Your Personal Information and Our Legal Bases

Where UK GDPR or equivalent data protection legislation applies, we rely on appropriate lawful bases for processing personal information.

Providing Products and Services

We use personal information to process payments, fulfil orders, arrange deliveries, manage customer accounts, handle refunds and returns, and provide products or services requested by customers.

Legal basis: Performance of a contract, or taking steps requested before entering into a contract.

Customer Support and Guarantee Claims

We process relevant information to respond to enquiries, manage customer service issues, assess guarantee claims, resolve disputes and administer refund requests.

Legal basis: Performance of a contract, our legitimate interests in providing effective customer support and managing claims, or compliance with legal obligations, depending on the circumstances.

Where special category personal information is processed, we will also identify and rely on an appropriate additional legal condition.

Marketing and Advertising

We may use personal information to communicate about products, promotions, special offers and updates.

We will send electronic direct marketing only where we have the necessary consent or another lawful permission, such as an applicable existing-customer marketing exception.

You can unsubscribe from promotional emails using the unsubscribe link provided in those messages.

Where targeted advertising uses cookies, pixels or similar technologies that require consent, we will obtain that consent before using them.

Legal basis: Consent where required, or legitimate interests where permitted by applicable law.

Security and Fraud Prevention

We may process personal information to help detect suspicious transactions, prevent fraud, protect accounts, maintain website security and investigate misuse of our Services.

Legal basis: Our legitimate interests in protecting customers and our business, and compliance with applicable legal obligations.

Website Improvement and Analytics

We may use information about website activity to understand customer needs, improve store performance, troubleshoot technical issues and enhance our Services.

Legal basis: Our legitimate interests in operating and improving our website, or consent where required for cookies and related tracking technologies.

Legal and Regulatory Compliance

We may process personal information to maintain accounting records, comply with tax obligations, respond to lawful requests and fulfil other legal requirements.

Legal basis: Compliance with a legal obligation.

Cookies and Tracking Technologies

Like many ecommerce websites, Emovella uses cookies and similar technologies to operate and improve its online store.

These technologies may include browser cookies, pixels, tags and related identifiers.

Essential Cookies

Certain cookies are necessary for core website functions, including:

• Maintaining shopping basket functionality.

• Processing checkout activity.

• Supporting payment security.

• Remembering necessary website settings.

• Preventing fraud and maintaining website security.

These technologies may be used where permitted without consent because they are necessary for the requested service or otherwise fall within an applicable legal exemption.

Analytics and Advertising Cookies

Where enabled, other cookies or tracking technologies may help us understand website performance, measure advertising effectiveness or show relevant advertising.

We will obtain consent before using non-essential technologies where required by applicable law.

You can manage available cookie preferences through our website's privacy or cookie settings, where provided.

You can also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect website functionality.

For information about technologies associated with our Shopify platform, please see:

https://www.shopify.com/legal/cookies

How We Disclose Personal Information

We may share personal information with trusted organisations where necessary to operate our business and provide our Services.

These may include:

Ecommerce and technical service providers

Including Shopify, website hosting services, technical support providers and related systems.

Payment providers

To securely process payments, refunds and payment-related enquiries.

Shipping and fulfilment partners

To prepare orders, arrange deliveries and manage returns.

Customer support providers

To help us respond to enquiries and resolve customer service issues.

Analytics and advertising partners

Where relevant services are enabled and sharing is permitted by applicable law and your privacy preferences.

Professional advisers

Including accountants, legal advisers and other professional service providers where necessary.

Regulators and authorities

Where disclosure is required by law, legal process or a valid regulatory request.

Business transactions

Where reasonably necessary in connection with a merger, acquisition, business restructuring or transfer of assets, subject to appropriate legal safeguards.

We require service providers processing personal information on our behalf to use it for authorised purposes and apply appropriate protection measures.

We do not disclose personal information more broadly than necessary for the relevant purpose, except where you have given permission or disclosure is otherwise permitted by law.

Advertising, Data Sharing and Privacy Choices

Where advertising or analytics services are used, certain online identifiers, browsing activity or purchasing information may be processed by advertising partners.

Depending on the technology used and the laws that apply to you, some advertising-related disclosures may be subject to specific consent or opt-out requirements.

Where applicable, we provide mechanisms to manage relevant data-sharing preferences.

Some privacy laws also provide rights to opt out of activities legally classified as the “sale” or “sharing” of personal information or targeted advertising.

You may contact us at support@emovella.store to request information about the privacy choices available to you.

Where supported by our website technology and required under applicable law, we will recognise relevant browser-based privacy preference signals, including Global Privacy Control.

Third-Party Websites and Links

Our website may contain links to websites or services operated by third parties.

These third parties have their own privacy policies and data handling practices.

We are not responsible for the privacy or security practices of third-party websites that are outside our control.

We recommend reviewing their privacy policies before providing personal information.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe a child has provided us with personal information without appropriate authorisation, please contact support@emovella.store so that we can review the situation and take appropriate action.

Security of Your Personal Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.

We work with service providers, including Shopify and payment processors, that maintain security measures appropriate to the services they provide.

However, no online service or method of transmitting information over the internet can be guaranteed to be completely secure.

We recommend that customers protect their account credentials and avoid sending payment card details, passwords, medical records or other unnecessarily sensitive information through ordinary email.

If you believe your account or personal information has been compromised, please contact us promptly at support@emovella.store.

How Long We Retain Your Information

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy or as required by law.

Retention periods depend on the type of information and the reason it was collected.

For example:

• Order and transaction information may be retained to fulfil purchases, manage returns, maintain accounting records and comply with tax obligations.

• Customer support correspondence may be retained for the period reasonably necessary to resolve enquiries and manage related disputes.

• Refund and guarantee claim records may be retained for the time needed to assess claims, process refunds, comply with legal obligations and address potential disputes.

• Marketing preferences may be retained while relevant to your marketing choices and for the period necessary to maintain unsubscribe or consent records.

• Customer account information may be retained while an account remains active or for another period justified by applicable legal or operational requirements.

• Website analytics information may be retained according to the settings and retention practices of the relevant service, subject to applicable law.

When information is no longer required, we will delete, anonymise or otherwise securely handle it in accordance with applicable data protection requirements.

International Transfers of Personal Information

Emovella uses Shopify and may work with service providers operating in different countries.

As a result, personal information may be stored or processed outside the United Kingdom or the country where you live.

Where international transfers are subject to UK GDPR or other applicable data protection requirements, we will use an appropriate lawful transfer mechanism.

These mechanisms may include adequacy regulations, relevant international data transfer agreements, recognised contractual safeguards or other permitted arrangements.

We will take appropriate steps to protect personal information transferred internationally.

Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights in relation to your personal information.

These may include:

Right of Access

You may request access to personal information we hold about you.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

You may request deletion of personal information in circumstances where the law gives you that right.

Right to Restrict Processing

You may request that we restrict certain processing activities.

Right to Data Portability

You may have the right to receive certain personal information in a structured, commonly used and machine-readable format, or to request its transfer to another provider where applicable.

Right to Object

You may object to certain processing activities, including direct marketing and processing based on legitimate interests where the law provides that right.

Right to Withdraw Consent

Where processing relies on your consent, you may withdraw that consent at any time.

Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

Rights Relating to Automated Decisions

Where applicable, you may have rights concerning decisions made solely through automated processing that produce legal or similarly significant effects.

Additional Regional Privacy Rights

Customers in certain jurisdictions may have additional rights, including rights relating to targeted advertising, data sharing or appeals against decisions on privacy requests.

Exercising Your Rights

To exercise your privacy rights, please contact:

support@emovella.store

Please describe your request and provide enough information for us to identify the relevant records.

We may ask for reasonable information to verify your identity before fulfilling a request.

We will respond within the timeframes required by applicable law.

We will not discriminate against customers for exercising their applicable privacy rights.

Marketing Communications

If you subscribe to marketing communications, we may send promotional emails about Emovella products, offers and updates.

You may unsubscribe at any time by following the unsubscribe instructions included in marketing emails.

Opting out of marketing will not prevent us from sending necessary transactional or service messages, such as order confirmations, delivery updates, refund information or responses to customer enquiries.

We will respect applicable marketing preferences and consent requirements.

SMS Privacy Statement

Where Emovella offers text-message communications, we may collect and use your mobile phone number for the specific messaging services you request or agree to receive.

Information Collected

This may include:

• Your mobile phone number.

• Your SMS marketing consent or opt-out status.

• Message delivery information.

• Relevant message interaction data.

How We Use SMS Information

Where applicable, we may use this information to send order notifications, delivery updates, customer service messages or promotional communications.

We will obtain the necessary permission before sending promotional SMS messages.

Opting Out

You can opt out of promotional SMS communications by following the opt-out instructions provided in the message, including replying STOP where that functionality is supported.

For assistance, contact support@emovella.store.

Mobile Information Sharing

We do not sell or rent mobile telephone numbers to unrelated third parties for their own independent SMS marketing.

We may share relevant information with messaging service providers acting on our behalf to deliver authorised communications.

Customer Reviews and Submitted Content

If you voluntarily submit a product review, rating, photograph or other feedback, we may process the information needed to receive, moderate and manage that submission.

Where you have agreed to publication, your review and any associated display name or content may appear on our website.

We will not publish private refund-claim information, body measurements or photographs provided exclusively for a support or guarantee enquiry without an appropriate separate legal basis or permission.

If you wish to enquire about personal information included in a published review, please contact support@emovella.store.

Complaints

If you have concerns about how Emovella collects, uses or handles personal information, please contact us first so that we can investigate and respond.

Email: support@emovella.store

Please include a description of your concern and any relevant details that will help us investigate.

You also have the right to complain to a relevant data protection supervisory authority.

For customers in the United Kingdom, this is the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

You may contact the ICO if you believe your personal information has been handled in breach of applicable data protection law.

Contact Us

For questions about this Privacy Policy, your personal information, data protection rights or our privacy practices, please contact:

EMOVELLA

Email: support@emovella.store

We will review privacy enquiries and respond in accordance with applicable data protection laws.

For the purposes of applicable data protection legislation, the legal business operating Emovella is the data controller of personal information processed for its own business purposes, unless otherwise specified.